All we do on this show is talk. Persuasion is a form of talking. That’s why Carlos is here to persuade us to talk about persuasion. Which is talking. If this all sounds confusing, it’s because we’re not authors. Carlos is, however, so let him doing the explaining instead. And that’s not the only explanation you’ll get today – Josh Arnold is here (in spirit), and Bill from the Ford plant calls in to set right some wrongs about the upcoming strike.

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